I'm a design leader based in Kuala Lumpur, Malaysia. An experienced, natural design leader with over 20 years with deep roots in product management, design and design operations, delivering human-centered solutions that drive business impact in a product-led environment. Skilled in leading multi-disciplinary in-house design teams, fostering inclusive design cultures, and aligning strategies with key business outcomes in my roles either as design manager or design individual contributor. Proven ability to bridge the gap between business and tech, guiding cross-disciplinary partners to deliver innovative, human-centered products.
I am passionate about all these things – quality craftmanship, operational efficiencies and a good cheese burger – I find joy in seeing how my work makes an impact in people's lives and business to achieve its’ goals.
Picture was taken in Dhaka, Bangladesh during the Lean Startup Machine Asian Tour.
Nationality: Malaysia
Linkedin: linkedin.com/in/rizainuddin
ADPList: adplist.org/mentors/ainurizam
💬 Case study
LottieFiles
2023
A transformational journey of how DesignOps fuels a talented team of diverse multidisciplinary designers and shapes them into a high-performing org.
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airasia Superapp
2022
Discover efficiency and convenience with 'My Orders' – your one-stop destination for all airasia Superapp bookings and orders.
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Tripfez Travel
2020
Served 7,400 guests, achieved a 4x growth, and saw a 3x increase in monthly users, growing to 35,000.
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IslamAudio
2018
A 3-year long side project that turned into a Startup I founded for the Global Muslim Lifestyle community worldwide.
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Popmycase
2012
Popmycase is South East Asia’s first product that offered a cutting edge personalisation platform for smartphone users to create their own one-of-a-kind case.
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☕ Product thinking challenges
Untitled
📋 Career experience
Acting Principle Product Designer — Profile, Apply & Online Identity
SEEK · Kuala Lumpur · Hybrid
Jan 2026 → Present
- Acting as Principal Product Designer across Profile, Apply and Online Identity at SEEK, leading design strategy and execution for three interconnected product domains
- Contributed to key FY26 business outcomes including growing high-fit applications, scaling trusted and ID-verified candidate profiles, and delivering secure, resilient identity and access management experiences
- Partnered with cross-functional teams across ANZ and Asia to ensure design quality, customer trust and measurable marketplace impact
Senior Product Designer — Online Identity
SEEK · Kuala Lumpur · Hybrid
Jan 2025 → Dec 2025
- Led end-to-end product design for SEEK's Online Identity Experience team, shaping secure and seamless identity and access management (IAM) across the marketplace
- Collaborated cross-functionally to deliver resilient authentication and verification experiences that built customer trust at scale
- Increased homepage login rates by ~30% on desktop and ~80% on mobile in early markets, scaling to ~2× logged-in users overall.
- Drove ~15–20% uplift in high-fit applications in key markets with only modest, non-compounding bounce increases, and shifted behaviour from manual search to personalised recommendations without long-term user attrition.
Senior Design Practices Producer
- Led a comprehensive initiative to improve workplace culture in Asia, leveraging a combination of tools, product development process, workshops facilitation and analysis of Culture Amp scores to identify 4-focus areas resulting in a improved the Culture Amp Engagement score from 43% to 70%
- Lead regular Design Leadership Reviews across all levels (Executive Director, Marketplaces, Visual & Design Systems, Operations) to ensure strategic alignment of projects with the design vision. Facilitate decision-making and project steer through these reviews, often presented by designers in squads.
- Planned and executed SEEK Design events in Asia, driving external presence with 150+ attendees, 200+ sign-ups, 10K+ organic impressions, and a sold-out event in KL
- Delivered SUPR-Q insights across 8 markets (ANZ and Asia) to Product and cross-functional teams, synthesizing feedback from 7,000+ responses on Usability, Trust, Loyalty, and Appearance
Product & Design Mentor
- Ranked among the top 1% of contributors in Malaysia recognized as a Top Achiever in the mentoring community
- Mentored 26% of connections who are Design Managers contributing to their career growth and leadership development
- Recorded over 5,000 minutes of mentoring across 11 countries supporting a global network of design professionals