Product Lead, 2012–2013
In its bid to cater to the growing mobile market, Popmycase saw a need in Asia for customised smartphone cases. Many turned to the United States to order these unique smartphone cases that expresses self-expression and authenticity despite high delivery fees. In Asia, printing custom cases exists but prohibits printing in small quantities.
Popmycase is Asia’s first company that is offering a cutting edge personalisation platform for smartphone users to create their own one-of-a-kind case. The product allows users to upload images and create their own art for the cases. Images can be uploaded from computer, Facebook or Instagram.
Lead, Competitive Research, Sketch, Wireframes, Mockups, Prototype, A/B Testing, Business Development, Customer Service.
Web — Magento, Mobile — Phonegap
Mockups — Adobe Photoshop, Adobe Illustrator, Wireframes — Balsamiq, — Sketches — Sharpie and Paper .
Josafri Johari — Product Owner, Riz Ainuddin (👋) — Product Manager, Product Designer, Edi Yuzri — Graphic Designer, Andrus Valulis — Interface Designer, Sergei Posilov — Phonegap Developer, Orkibal, Muid Latif, Super Sunday, Boboi, Clogtwo, Nini Marini, Amy Search, Bunkface — Collaboration Artist.
Drawing freehand on paper is the most quickest way to translate imagination to paper. I sketched to brainstorm UX and features with the UI designer. I used a sharpie and printed sketch sheet template.
