I led the refreshed design the Booking experience – a single unified product that will be used across all airasia Superapp’s ecosystem Line of Businesses (LOBs).
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The airasia Superapp's ecosystem Line of Businesses (LOBs) refers to the various services and products offered within the app, such as flights, hotels, e-commerce, food, groceries and rides, all integrated under a single platform.
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The new refreshed designs and rebranded name “My Orders” centralised all of airasia Superapp orders and bookings making it efficient for our guests while they enjoy the various services airasia Superapp offers.
New refreshed design were shipped to over 800 million guests on the airasia Superapp platform.
🍱 Table of Contents
AirAsia, renowned as the world's best low-cost airline for an impressive 14-year streak, underwent a significant evolution in October 2022. Transforming into "airasia Superapp," it not only retained its position as a certified Online Travel Agency (OTA) but also proudly secured a valuable travel agent license and the esteemed accreditation from the International Air Transport Association (IATA). Within this transformative context, I assumed the role of the Principal in Charge (PIC) for the Manage My Bookings platform experience. Guided by AirAsia's unwavering commitment to cost reduction, as demonstrated by its exclusive use of Airbus aircraft in its streamlined fleet, I've extended this ethos to redesigning bookings. My approach focuses on implementing a single, reusable template that can efficiently cater to all Lines of Business (LOBs), aligning with our airline's dedication to operational excellence.
As the Senior Product Designer leading the My Orders experience, my role was incredibly complex and multifaceted. I collaborated closely with Product Managers, the Engineering Lead, and UX Research to ensure that the design was not only user-friendly but also technically feasible. My responsibilities included aligning the needs of multiple Line of Businesses (LoBs) such as airasia Flights, airasia Hotels, airasia Food, and many others, each with their own stakeholders, including Heads of Business and Product Managers.
Overview of the team and management of stakeholders.
The challenge was to create a unified design solution that could be adopted across all these different verticals while maintaining a consistent user experience. Additionally, I had to work closely with platform management teams such as Mobile, Personalization, and Payments, which added another layer of complexity to ensure that all aspects of the ecosystem were integrated seamlessly.
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Environment
Remote
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People
50
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Teams
16
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